Fashion Styling: Physicool Campaign

I don’t usually share my styling work here because it usually only goes up on my style portfolio (check it out here), because I’ve always tried to keep this blog strictly related to my style, my opinion on current trends, and that sort of thing. But after much thought, I have come to the realization that I want you guys to get to know me better, and there is no better way to do that than to show you my work because it reflects who I am. 

After reading again and again my post on dressing a Miss Universe Contestant, I couldn’t stop saying to myself that I needed to share more of what I do on my day to day routine with you guys. So expect to see a lot of my work here! And I really hope you enjoy it.

This “Physicool” fashion campaign was inspired by the athleisure and minimalistic trend.  Because this campaign is meant for a model agency in Panama, named Physical Modelos, we wanted the models to take center stage and not be overshadowed by crazy clothing. The photographer Jorge Rojas was in charge of developing the concept which I thought was totally on point from the start. I love it when people just know what they want, and Jorge was very clear he wanted simple, effortless lines for the clothes so that the models could shine. Colors where kept to a bare minimum as you can see!

The impeccable makeup was done by Almy Vallera who is a master makeup artist. She just knows how to leave the skin looking amazing and perfectly glowy.

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